SEO Strategies

SEO strategy puzzle

Our experience in creating SEO strategies which grow organic search profit and traffic is one of our key strengths.

We have developed SEO strategies for websites across many sectors which have massively improved the businesses profitability.

One example of successes we have cultivated is the SEO growth on the financial comparison website money.co.uk, this growth helped propel the company forward and ultimately led to it’s sale for £140 million to ZPG (Zoopla & uSwitch).

With the site showing signs of growth at the end of 2016 and into 2017 money.co.uk featured as one of Sistrix biggest winners in SEO growth between January 2016 and January 2017.

Revenue Growth from our SEO Strategy

Our founder, Ben was a critical member of the SEO team working on money.co.uk which grew the site’s organic traffic and revenue year on year.

YearRevenueGrowth vs previous year
2016£7.28 million
2017£11.46 million57.41%
2018£14.04 million22.51%
Revenue generated from organic (SEO) traffic alone.

Visit Growth from our SEO Strategy

YearVisitsGrowth vs previous year
201610.04 million
201716.31 million62.38%
201823.25 million42.51%
Visits generated from organic (SEO) traffic alone.

2018 money.co.uk strategy

As 2018 was the year of mobile first indexing for Google, we decided to focus on improving the experience of the site for those browsing on a small screen device.

This meant, removing superfluous text boxes and above the fold blockers to the “main” content of our pages, which was very often our comparison product.

In doing so we drastically dropped bounce rate, improved time on site and also improved the number of visitors who ended up clicking out of the site.

Improving engagement metrics as we did caught the attention of Similarweb, a website which tracks user engagement across websites in different sectors. Given our design changes had such a positive impact on user engagement, we won the Similarweb award for the best financial services SEO strategy in 2018.

An SEO Strategy for You

For us, being strategic isn’t about automatically adopting the latest marketing tool, suite or feature in Google.

It is, instead, about keeping pace with the latest developments in your sector and identifying changes that we can make ahead of time to ensure that your website is in the best possible place to benefit.

With a strategy, which incorporates website auditing, technical SEO, strategic content creation and link building, we can help your business grow within your sector or cross into new sectors to grow and develop your business against competitors in a new space.

Ping us a message if you want to chat through an SEO strategy for your business.