What is E.A.T.?
Here is, what search engines like Google mean when they talk about websites and EAT (Expertise, Authority, Trust).
Being an expert takes time and effort. Demonstrate your knowledge on your website and your pages could rank better in search. Here's how to demonstrate expertise online ➡️
How to Show Expertise
Display credentials on your website. Show off your accreditations, your past experiences and case studies. Share your thoughts and insights at industry conferences, networking events or via social media. Be a voice and share your tips and expertise via blogs and web content.
Provide useful, actionable advice on topics and subjects related to your core products and services to demonstrate your authority. Authority equates to; proving that your website and business is a reliable source for information on a particular topic or subject to search engines. Search engines prefer to reference authoritative sources when providing answers to user queries.
How to Show Authority
Be an authority in your sector by; earning links from websites relevant to your industry. Improve your website and make technical changes to enhance page speed, user experience and give actionable, useful tips through your website content. Ensure your website is accessible and useable for customers visiting on any device.
The best businesses and websites are trusted by customers.
How to Show Trust
Add web features like; user reviews testimonials product ratings So users believe in the value of your products and services. Before and after photos of work you've completed can show you are great at what you do. Enter industry awards to highlight to customers how great you and your business are.
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