Keyword Grouping Tool for Excel

Updated on May 10th, 2024 at 08:52 am

Use our keyword grouping formula creator to help you quickly group target keywords in your list by topic, theme common questions or the custom categories of your choice in any excel spreadsheet.

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You can use this tool to help you “cluster” keywords, quickly, cheaply and easily within your excel spreadsheets and Google sheets simply by entering a list of commonly occurring words from your list and pressing enter.

How to use the Keyword Grouping Tool

To find commonly occurring words to use as the basis of your keyword categorisation within your full list of keywords use our free word frequency counter tool and enter your keyword list.

With the full list of commonly occurring words, define some important words for your SEO strategy. These can be topically relevant words related to your topic or common but high value words for example:

– get, buy, best, compare, reviews or online: group your keywords by intent

– how, what, where, why, can I, can you: group your keywords by question identifier terms

– balance transfer, purchase, money transfer, abroad, cashback: group your keywords by topic or product type for example this list of credit card related types.

With the list of important and topically relevant words enter it into this keyword cluster tool and generating a formula which you can copy and paste into your sheets.

You’ll be generated a formula that will help you parse through big lists of keywords within excel and identify and group the keywords based on whether the keyword contains one of your predefined important keywords.

Why the Keyword Grouping Tool is Valuable

You can then create a pivot table to assess keyword data and take a look at your keyword buckets to understand important elements like; potential revenue available, the total search volume available, keyword difficulty by bucket.

With the keyword buckets, you can easily understand where the biggest opportunities exist for your website and allow you to bring back in keyword tool data to understand potential revenue, overall keyword volume, click potential based on current ranking or keyword bucket difficulty.

Our keyword grouping tool is now free to use you can use and reuse it again and again to help accelerate your SEO projects. 

We’ve made our tool free, if you’d like to support our site with a small donation, we’d appreciate it.

Published on: 04/12/2023

About Ben

Ben is the founder and SEO director of Search Natural. He spent 8 years working in SEO at some of the biggest comparison sites in the UK before setting up his own business to work as an SEO specialist with clients around the world.
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