Best Google SEO Tools

The Best Free Google Tools for SEO


Google Search Console

Use Google Search Console to;

Identify, Diagnose and Resolve Index Coverage Issues.

Check the keywords that your website pages rank for

Monitor core web vitals scores

Check links to your site from external sources

Detect schema markup errors


Page Speed Insights

Use Page Speed Insights to;

Test pages on your website to understand how quickly users can access your content 

Get actionable tips on how to improve your webpage loading speeds

Gather Core web vitals insights and find out which resources are affecting usability of your pages

Use the page speed insights API for diagnosis at scale


Mobile Friendly Test Tool

Use the Mobile Friendly Test tool to;

Test the mobile friendly status of your webpages

Identify specific issues that are preventing your pages from offering a good experience to mobile users

See examples of how content on your pages is rendered

Debug JavaScript with specific warnings for your resources


Google Business Profile (Google My Business)

Use Google Business Profile to;

Gather reviews for your business, products and services

Promote new content, products and company announcements directly on SERPs

Rank your website in Google Maps search results

Share opening times, take bookings and add images of your business


GA4 - Google Analytics Latest Suite

Use GA4 to;

Gain an understanding of sources sending traffic to your website

Get a holistic view of web to app journeys

Get real time insights into where users are landing on your website

Build custom reports and track specific events that your users complete to give you a greater understanding of your customer journey