The Best Free Google Tools for SEO
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Use Google Search Console to;
Identify, Diagnose and Resolve Index Coverage Issues.
Check the keywords that your website pages rank for
Monitor core web vitals scores
Check links to your site from external sources
Detect schema markup errors
02
Use Page Speed Insights to;
Test pages on your website to understand how quickly users can access your content
Get actionable tips on how to improve your webpage loading speeds
Gather Core web vitals insights and find out which resources are affecting usability of your pages
Use the page speed insights API for diagnosis at scale
03
Use the Mobile Friendly Test tool to;
Test the mobile friendly status of your webpages
Identify specific issues that are preventing your pages from offering a good experience to mobile users
See examples of how content on your pages is rendered
Debug JavaScript with specific warnings for your resources
04
Use Google Business Profile to;
Gather reviews for your business, products and services
Promote new content, products and company announcements directly on SERPs
Rank your website in Google Maps search results
Share opening times, take bookings and add images of your business
05
Use GA4 to;
Gain an understanding of sources sending traffic to your website
Get a holistic view of web to app journeys
Get real time insights into where users are landing on your website
Build custom reports and track specific events that your users complete to give you a greater understanding of your customer journey
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