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SEO Audits

SEO audits are an effective way to gain insight into your website. With a comprehensive Search/Natural audit, you’ll get an understanding of the possible technical issues or problems with your content which could be inhibiting your organic search performance and suggestions to help fix them.

We provide SEO audits for Cornwall, Gloucestershire and organisations across the U.K., Europe and the World.

Audits and Risk Mitigation

Running a website that relies on gaining organic traffic from Google carries risk.

When Google updates its algorithm it can, very often, mean traffic changes to websites, many of which rely on consistent traffic to generate leads. The reasons for these traffic drops aren’t always clear.

With our SEO audits, we will produce a comprehensive assessment of your website and identify where issues may be arising.

We will dedicate time to explain the issues to you, explain the possible fixes and ensure your sites maintains its current organic traffic levels as we implement changes to help your organic performance grow.

We take a holistic view of SEO auditing and have helped multiple sites recover from algorithmic, technical and content-based issues which have limited organic performance.

Frequent website SEO audits are an effective way to mitigate the risk of future traffic drops and gaining when Google makes changes.

What is Included in an SEO Audit?

Here’s what’s included in an SEO audit from Search/Natural, so you can understand how our audits deliver value and how they can help you uncover issues preventing your site performing in search engine rankings.

Here’s a Google web story to explain what we cover as part of our SEO audits.

Technical SEO audits

The technical portion of SEO website audits is normally the largest and most complex piece with plenty of areas of the site to check, many organic search optimisation opportunities are usually uncovered.

  • Page speed insight assessments
  • Core web vitals analysis
  • Internal linking quality review
  • robots.txt file reviews
  • .xml sitemap checks
  • site structure and hierarchy optimisation suggestions
  • click depth and navigational assessments
  • holistic insights into your site’s technical performance
  • Google search console coverage assessments
  • Canonical tag checks
  • Page cannibalisation checks
  • Schema markup recommendations
  • JavaScript dependency checks – if you have moved or are moving to a React or vue.js based web platform.

Content SEO audits

Content insights from SEO audits can help define not only an ongoing content strategy, by uncovering the specific content pieces that are working well, but also by ensuring future content production work is approached with SEO best practice in mind.

  • Targeting insights
  • Content quality checks
  • Content cannibalisation identification
  • Duplicate content assessments
  • Mobile vs desktop parity
  • Content linking best practices advice
  • Content design features and advice
  • Indexable page quality assessments

Backlink audits for SEO

backlinks are critical to the organic search performance of most websites. Our backlink auditing includes measures of where performance is now and what can be done both quickly and overtime to improve link acquisition.

  • Existing link opportunities
  • Current backlinks count
  • External link anchor reviews
  • Competitor link quality
  • Competitor links to replicate
  • Low quality link assessments
  • Disavow domain and URL recommendations
  • Image SEO

SEO Performance audits

  • Long term performance
  • URL specific performance overtime
  • Strong page identification
  • Year on year (YoY) traffic change analysis

We offer bespoke SEO audits and services to suit your business, so if you’re looking to scale your organisation globally, we can check your international SEO.

If you’re looking to scale an organisation locally, we can help you gain visibility in valuable Google map listings and optimise your website to display in results for users searching in your area.

Recover Dropped Traffic

If you’ve migrated your website or have experienced traffic drops we can help to recover the traffic you’ve lost because we’re also able to assess things like;

  • CMS (content management system) functionality
  • Manual actions
  • Google search console warnings
  • Server log files
  • Link spam
  • Server issues and DNS
  • Dropped content
  • 404 URLs

Data is Everything

We obtain vast amounts of your website data from multiple different sources when conducting our SEO audits, so you can be confident we’re making strategic, data-led decisions.

We will gather, collate and assess this data and provide it to you alongside clear explanations as to what we believe the biggest issues are.

We will make time to help you understand each possible fix, the risks involved for each and the best way to ensure these problems do not reoccur.

Search/Natural data experts

Auditing sites is more than a job for us here at Search/Natural, we’re passionate data experts and have unrivalled experience assembling audits for websites of all sizes.

How Long Does an SEO Audit Take?

SEO audits can take up to two weeks to deliver.

At Search/Natural we’ve conducted SEO audits for websites of varying sizes across different sectors. Including competitive niches like health and medical, ecommerce, utilities and financial services and local businesses.

We will commit a minimum of 50 hours of work into our website audits, which equates to just over 7 working days.

The insights, tasks and projects that result from an SEO audit can take months or even years to implement, so the best SEO audits can create long term strategic direction and considerable value to your business.

You will get bespoke insights into your website from a technical perspective, critical assessments of your content and insights into your organic search performance and more.

We only use our own, in house expert to conduct audits and never downstream, outsource or pass on our work.

Book an audit today with Search/Natural to uncover opportunities to improve organic search.

by Ben Ullmer

Ben Ullmer seo specialist

About Ben

SEO Director

Ben is the founder and SEO director of Search/Natural. He spent 8 years working in SEO at some of the biggest comparison sites in the UK before setting up his own business to work as an SEO specialist with clients around the world.

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What’s Included in an SEO Audit