Our experience creating SEO strategies that grow organic search profit and traffic to websites is one of our key strengths.
We have developed growth strategies for websites across many sectors which have massively improved the business’s profitability.
We earned success with the SEO growth strategy on the financial comparison website money.co.uk, this growth helped propel the company forward and ultimately led to the sale of the company for £80+ million to ZPG (Zoopla & uSwitch).
With the site showing signs of growth at the end of 2016 and into 2017 money.co.uk was featured as one of Sistrix biggest winners in SEO growth between January 2016 and January 2017.
Revenue Growth from our SEO Strategy
Our founder, Ben was critical to the SEO team working on money.co.uk which grew the site’s organic traffic and revenue year on year.
| Year | Revenue | Growth vs previous year |
| 2016 | £7.28 million | — |
| 2017 | £11.46 million | 57.41% |
| 2018 | £14.04 million | 22.51% |
Visit Growth from our SEO Strategy
| Year | Visits | Growth vs previous year |
| 2016 | 10.04 million | — |
| 2017 | 16.31 million | 62.38% |
| 2018 | 23.25 million | 42.51% |
Profit from SEO
The figures above give you an idea of the revenue generating potential of SEO gains.
Profit, after direct SEO costs, would have been somewhere in the region of 98.07% of 2018’s revenue figures.
These calculations include rough, up weighted estimates of direct SEO and PR team staff costs, SEO tools and tracking services and some PR budget.
money.co.uk SEO strategy
As 2018 was the year of mobile-first indexing for Google, we decided to focus on improving the experience of the site for those browsing on a small screen device.
This meant, removing superfluous text boxes and above the fold blockers to the “main” content of our pages, which was very often our comparison product.
In doing so we drastically dropped bounce rate, improved time on site and also improved the number of visitors who ended up clicking out of the site.
Improving engagement metrics as we did caught the attention of Similarweb, a website that tracks user engagement across websites in different sectors. Given our design changes had such a positive impact on user engagement, we won the Similarweb award for the best financial services SEO strategy in 2018 (this page has now been removed from the Similarweb website, but a screenshot is available in the archive).
The archive page is available to read here.
A Search Engine Optimisation Strategy for You
For us, being strategic isn’t about automatically adopting the latest marketing tool, suite or feature in Google.
It is, instead, about keeping pace with the latest developments in your sector and identifying changes that we can make ahead of time to ensure that your website is in the best possible place to achieve beneficial growth.
With a strategy, which incorporates website auditing, technical SEO, strategic content creation and link building, we can help your business grow within your sector or cross into new sectors to grow and develop your business against competitors in a new space.
Let us know if you want to chat through an SEO strategy for your business.
Why Website Growth is Important
Growing your website is important because it helps you to;
- attract visitors grow traffic, leads and sales for your website
- gain visibility from users who are close to conversion
- target demographics and increase your market share
- take on your competitors
- drive business growth
Websites tend to exist in quite binary states in the eyes of search engines, commonly, they are either in a state of growth or are experiencing a phase of decline.
One of the most effective and sustainable methods to help your website grow is SEO.
How SEO can Help Businesses Grow
SEO can help your business grow by adding value and substance to the valuable intangible assets that make up your organisation. Scaling these digital assets is cost effective because they require;
- low upfront investment
- can provide exponential growth
- can be repeated and reused again and again
Successful businesses are growing website traffic by creating engaging content that helps the organisation reach their target audience online.
We can help you define and execute a successful SEO website growth strategy that will help your web pages rank higher in search engines, drive more sales and will fit in with your existing digital campaigns.
Define a Content Marketing Strategy
Content marketing can grow your website visitors and increase your traffic.
We can help you develop an SEO strategy whatever phase of business you are at, for example;
- Businesses with Established Digital Presence; we can identify valuable keywords already driving sales to an established organisation and help you win new customers by finding additional valuable keywords that help you reach new audiences and gain more visitors
- New websites; If you are a new company with a new website, we can help identify low competition keywords to produce relevant content that can help you quickly increase traffic to your pages and attract people that can be converted into potential customers.
We will help you solve problems with technical SEO along the way.
Contact us today for a no-obligation discussion on how to grow SEO for business owners like you define target keywords, drive traffic to your site and complement your ongoing effort.