Here are our most commonly asked SEO questions, with answers. Find resources and research topics quickly with our SEO frequently asked question set.
What is Enterprise SEO?
Enterprise SEO is the process of optimising large, corporate business websites. Enterprise SEO focuses on; scalable growth techniques, targeted high quality content production to support business lead and conversion goals. Your decision making will be based on the data you have access to, rather than a standardised system, process or template that others might use when delivering SEO services.
Websites which operate in the “enterprise SEO” space are usually; large and complex, operating in high competition areas with high difficulty keywords and will rely heavily on both technical SEO and scaled, high quality content production to truly succeed.
Automation tactics and content optimisations, as well as high quality link building, advanced schema markup and effective reporting should be skills you’re proficient at to operate at enterprise level.
Here’s what enterprise SEO is.
What is the Ideal Length of a Title Tag for SEO?
The ideal length for a title tag for SEO is usually between 50 characters and 60 characters including your brand name. Google doesn’t have a strict limit for title tag elements however, you’ll likely see most title tags truncated beyond 60 characters because Google supports up to 600px title elements.
Check the length of your title tags here.
There’s no official maximum or minimum title tag length according to HTML documentation. You should prioritise how your title tag displays in organic search and stick to 60 characters as a general rule.
What is Technical SEO?
Technical SEO is the process of optimising websites to help ensure they perform better in organic search results. Improving technical SEO consists of; crawlability, indexability and the potential for a site to rank. To be effective at improving technical SEO you will need to be able to effect changes to; site speed and page load performance, mobile friendliness, website structure and architecture, URL structures, XML sitemaps, structured data markup, robots.txt and reduction in broken internal links.
Other more specialised fields in technical SEO can include; Google Search Console report monitoring, diagnosis and resolution, hreflang implementation and automated reporting, JavaScript dependency and semantic HTML.
What is E-E-A-T in SEO?
E-E-A-t in SEO stands for; experience, expertise, authoritativeness and trustworthiness. Search engines like Google assess and appraise the content on your website to automatically detect specific signs and signals which help determine whether your content is a good fit for human users who search for information and services on search engines like Google.
With each of these points Google is looking for:
- Experience – specific firsthand, experience of the products or services you offer or sell on your website. This could be bespoke images of your products,
- Expertise – signs and signals that you and your business has the relevant expertise associated with a product or service to adequately provision it to customers.
- Authoritativeness – The content on your website, whether through written text content or video content is done with expertise and authority running through it. Speaking authoritatively through content helps search engines clearly understand your expertise.
- Trustworthiness – customer reviews and testimonials which highlight your expertise, abilities and talents are valuable in building trust with users and helping them to identify what other users liked about your service.
Sites displaying the clearest and most effective elements to communicate experience, expertise, authoritativeness and trustworthiness have the potential to perform better in search engine rankings when compared to equivalent sites which don’t have clearly displayed elements.
Here’s even more about what E-E-A-T is in SEO.
How to Check if a Website has Schema Markup?
You can check your own website or another website for schema markup by using the schema markup validator. This tool scans the content and code on a website URL and highlights the types of structured data used to markup elements on the page.
These elements are reflected clearly in the results of the test tool as blocks.
Clicking into these blocks can help you understand the specific HTML elements which are included as part of the structured data markup for the website page you are looking at.
You can also use the Google rich results test tool.
Here are the detailed steps for testing your schema markup.
How to See a Website Sitemap?
Seeing the xml sitemap of a website is usually as simple as adding the path; /sitemap.xml to the root domain of your website.
So, if you’re trying to see the sitemap.xml of the domain; https://example.com, you’ll combine;
https://example.com + /sitemap.xml = https://example.com/sitemap.xml
Replacing example.com with your domain, you should see the sitemap.xml file for your domain.
If you can’t find the sitemap.xml file here, try loading the robots.txt of the domain you’re trying to find the sitemap for by entering;
https://example.com + /robots.txt = https://example.com/robots.txt
Usually, the sitemap.xml file is linked from the robots.txt file of a website.
Here are all the ways you can find a sitemap.xml file on any website.
What is an SEO Content Strategy?
An SEO content strategy is a way of aligning your business products and services that benefits the search engine rankings and performance of your website by creating content that aligns closely with what users search for on social media.
The most effective SEO content strategies are not about creating spammy and low quality content that fills search engine results pages without adding value. A truly effective SEO content strategy will help deliver customers to your business organically through well optimised pages that are proactively and consistently updated and managed.
Your SEO content strategy should be focused on; creating content which aligns closely with what the products and services your businesses offer, delivering high value content which helps solves user problems and weaves some elements of SEO through the products and services you offer.
Work with us to define your SEO content strategy.