Also known as Google Business Profile
We can help you grow profitable leads from your Google Business profile (formerly known as Google My Business, as of December 2021).
Google business profiles can be an especially important element of SEO for small businesses and local businesses but any business with an established physical presence that needs to display opening times, special offers, service updates and your latest offers and promotions can also benefit.
Here is what we can offer as part of our GMB Profile audit.
We’ll provide specific optimisation recommendations
Find out what you need to change in your Google Business Profile to help you generate additional traffic and relevant leads for your organization. Our Google My Business profile audits will guide you through step by step.
Our thorough audit will help surface opportunities to optimise the content, targeting and naming of your business profile to ensure it appears for the queries most relevant and valuable to your business.
With detailed keyword research, we will deliver specific optimisation recommendations for important elements of your Google Business Profile page like your title, business description and business information.
We can factor in Google business profile posts and updates to your SEO content strategy so your content gains maximum visibility in Google’s environment.
Expand your targeting
Getting your business featured on Google maps is one of the most effective ways to grow visitors to your business location.
We can recommend and help you make changes to your Google business profile to ensure your business features are on Google’s popular navigation tool.
We’ll review service areas, categories and your business services to ensure that every category your business operates in is covered and optimised to gain impressions and leads through your Google Business Profile account.
We’ll ensure your primary category and supporting categories accurately reflect your organisation.
Measure your performance
Make changes to your Google Business Profile to accurately measure how many visits you get to your profile and through to your website from organic search.
With these insights, we can help you understand additional changes to make to your profile and your website to expand the reach of your profile.
Turn on Bookings Management
If you require your customers to book a time to visit your organisation we can help you set this up and manage it for you through your Google business profile account.
Google business profile bookings management is smooth, and simple and makes time slot management easy for your business.
Food suppliers like restaurants and takeaways can also receive online orders through their Google business profile helping you create a seamless
Gain more reviews
We’ll point out methods to help you generate reviews for your Google business profile and help you respond in the best way possible, whether reviews being left are extremely positive or critical of your products or services.
We can help you share your review link in places that will help you attract more reviews from more of your customers.
We can help you generate a review strategy for your business that incorporates every area of your organisation that would benefit from reviews, like products and services too.
Expand your business to multiple locations
If your business has multiple locations or is expanding into other physical premises we can help you cover your new location in the best way, through your Google Business profile.
We’ll help you correctly set up a separate but connected Google business profile for your new location and help you fill out critical information like opening times, services offered, products, pricing and booking management if you need it.
Add products, photos and more
We can help you add relevant photos, logos and visuals that represent your brand and your business.
We’ll recommend images to add to your profile to give your business coverage and promote key products and services to your customers.
Google business profile features like Q&A can be an invaluable way to quickly and easily help users surface information about your organisation; including; stock in specific locations, product features and usage details and more.
What we’ll need
To complete a Google business profile audit for your company, we will need;
- Access to your Google business profile account
- Access to your Google Search Console account for your website
What does a Google Business Profile Audit Entail
We’ll take a look through your account and create clear and simple recommendations for you to approve.
Once you’ve had a chance to review and approve the changes you’d like made, we will add these to your account.
How much do Google Business profiles cost?
Google business profiles are free to set up.
Once your business is verified, you’ll be able to make changes when logged in on your Google account as often as you please.
Alternatively, if you’re not comfortable making changes yourself, we can make them for you.
How much does a Google Business profile audit cost?
Audits are priced from £475 plus VAT but may vary if you have a large number of physical locations, products, services or booking options available to your customers.
Here is how much you should budget for SEO and our SEO cost calculator
We can also offer insights into the performance of your Google business profile (formerly Google my business account) as part of our SEO consultant packages.
by Ben Ullmer
